Nairobi, Kenya, 9th Dec 2023 - The 7th edition of the Digital Media Awards, hosted by Go Gaga Experiential, reached its culmination this Friday, spotlighting Exceptional and Innovative Campaigns in the Digital Space.
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The vibrant event unfolded at the Century Cinemax, Two Rivers Mall, Nairobi, Kenya, uniting brilliant agency teams, creative minds, and innovators to applaud the forefront of Digital Excellence.
The Digital Media Awards 2023 showcased and commended outstanding contributions made by Agency teams and Organizations across various categories, encompassing Agency, Content, Publisher, Digital, Youth, and Grand Prix.
This year's Most Outstanding Digital Marketing Campaign Award was clinched by Cadbury’s ‘Give a Generous Voice’ campaign from Dentsu, who also secured the prestigious Agency of the Year Award.
Other big winners for the night included the Shibe Fest campaign by Unga wa Dola, which bagged a total of five awards, including Gold for the Best Digital Marketing Campaign, and The Sails of Change campaign by MasterCard, which won three awards.
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In a special category introduced for 2023, The Youth-Young Creative Award, sponsored by Samsung, Dennis Dodo won a 48-inch TV for his outstanding creativity.
“We are proud to be associated with recognizing and supporting the growing talents and careers in the creative industry, and we look forward to celebrating more such wins,” said Levis Ryan, Digital Marketing Manager, Samsung Kenya.
Speaking at the ceremony, Rita Njuguna, Co-Founder of Go Gaga Experiential, expressed enthusiasm, stating, "We are thrilled to have hosted the 7th DMA in Kenya, celebrating the incredible talent and innovation that continue to shape the Digital Media Landscape.
We have witnessed substantial growth in all the campaigns submitted from the nominations, and we are proud to bring these great minds together to recognize and honor their exceptional contribution in the digital space.”
A special recognition was also made for the ‘Stain Not Shame’ campaign by ZEVA, aimed at ending period shaming against women. The campaign won three awards at the DMAs, including Silver in the Best Influencer Marketing Campaign category.
Alemu Emuron, award-winning creative and Chief Creative Officer of the Quollective, who attended the event, mentioned the challenging task faced by the judging panel in selecting winners from a pool of exceptionally talented nominees.
He emphasized the rigor of the process, with every submission exemplifying the high standards and ingenuity that define the Digital Media Awards.
Rita Njuguna reflected on the power of Digital Media to Connect, Inform, and Inspire, stating, "In an increasingly interconnected world, the work we do in this industry has the potential to shape opinions, drive positive change, and foster a global community that transcends borders.”
According to Statista, global advertising spending has consistently increased (except in 2020) since 2010, forecasted to reach nearly 856 billion U.S. dollars in 2023, with social media accounting for a significant portion.
The recognition bestowed upon both nominees and winners is a powerful testament to the industry's significance, encouraging continuous innovation and ensuring the digital media sector remains at the forefront of communication and cultural influence.
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