In a thought-provoking Twitter Space event organized by Radio Citizen, prominent media professionals and journalists engaged in a candid discussion about the relationship between the media and the government.
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The virtual gathering attracted a diverse audience, including journalists, citizens, and policymakers, all seeking insights into the dynamics that shape media content and its independence.
TUKO.co.ke's Amondi Aroko, expressed her belief that the media should maintain its independence from government influence.
The media is an independent institution that does not need the government to dictate what kind of content they create.
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Emphasizing the importance of the fourth estate, Aroko urged political leaders to understand that media remains constant while governments and reporters change. This message resonated strongly with many listeners who share concerns about media freedom and its role as a watchdog of power.
To maintain the integrity of our work, media must find new ways of making money.
She highlighted a critical issue facing the media industry, the over-reliance on government advertisements and business sponsorships. Such dependence could potentially compromise the media's output as it may feel constrained to avoid biting the hand that feeds it. This vulnerability has sparked discussions on how media organizations can diversify their revenue streams without sacrificing their editorial independence.
The conversation was expertly moderated by Cleophas Oluoch, a News Anchor at Royal Media Services. One of the key points he raised during the discussion was the regulation of media. Isaac Swila, News Editor at Royal Media Services, clarified that media is regulated on two fronts.
There is self-regulation within media organizations, where well-structured procedures ensure every story undergoes checks and balances before publication. This internal oversight helps maintain the quality and credibility of journalistic content.
Media outlets also adhere to external regulations imposed by government bodies such as the Media Council of Kenya. The Council plays a significant role in upholding media ethics and standards.
During the Twitter Space, Victor Bwire, the Deputy Chief Executive Officer and Programmes Manager at the Media Council of Kenya, weighed in on a sensitive topic – journalists accepting "brown envelopes" or bribes to publish stories..
Bwire acknowledged that such practices were unethical and went beyond merely being corrupt journalists. However, he also provided an insightful perspective on the challenges journalists face. He noted that covering a story properly requires resources, including funding for research and publishing, which media houses may not always provide adequately. Bwire's remarks prompted discussions on how media organizations can ensure fair compensation for journalists while avoiding compromising their integrity.
The Radio Citizen's Twitter Space succeeded in bringing to light the complexities surrounding the relationship between media and government. It emphasized the need for freedom and financial independence to safeguard the media's essential role in society as a watchdog and a provider of credible information.
As technology continues to shape the media landscape, the conversation initiated during this virtual event serves as a starting point for further discussions and actions to support a vibrant, ethical, and independent media sector that can continue to hold power to account, without fear or favor.
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