- President William Ruto met with the global CEO of TikTok Shou Zi Chew on Thursday, August 24
- Chew agreed to set up a base office in Nairobi to run the platform's operations in Africa and work with Kenya in moderating content
- Ruto said the move will create opportunities for Kenyans through content monetisation via the short-video platform
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President William Ruto has held a meeting with the global Chief Executive Officer (CEO) of TikTok Shou Zi Chew.
This came as the government engaged social platforms, including Facebook, Twitter, and YouTube, in monetising creators' content in Kenya.
Ruto to leverage TikTok monetisation
The meeting held on Thursday, August 24, saw the short-video platform agree to set up an office in Nairobi, to run its operations in the African continent.
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TikTok agreed to work with Nairobi in reviewing and monitoring its content across the continent.
"The agreement we have will ensure that content on the platform adheres to agreed guidelines and fits the community standards, said Ruto in a presidential press release.
The deal is aimed at expunging inappropriate or offensive content, which most Kenyans have been raising concerns about.
Ruto said the agreement is also meant to create more job opportunities for Kenyans on the platform, and other social media sites.
Ruto agrees with YouTube, Twitter, and Facebook
Speaking during the Kenya Music Festival Winners' State Concert held at State House, Nakuru, on Wednesday, August 23, Ruto said he agreed with the aforementioned social media management to push for revenue earning from content created by the youth.
“YouTube, X.com (formerly Twitter) and Facebook have agreed to push for revenue earning from content created by the youth," he said.
"We believe it is possible to build a society where the artist, the songwriter, the choreographer, the instrumentalist and the vocalist can make a decent living from their craft and talents,”
Elon Musk pays journalists, other creators on X
American billionaire Elon Musk invited journalists to write on his social networking site X (previously Twitter).
The richest man in the world, with a net worth of $241.3 billion (KSh 34.8 trillion), said the move intends to reduce clickbait headlines on the X platform.
Musk began paying eligible content creators who paid subscription fees a share of their advertising revenue.
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