- There are several phone brands in the Kenyan market, offering customers the chance to choose their preferred brand
- One of the factors that Kenyans consider before purchasing a phone is the brand reputation of the company
- Samsung and Tecno are among the most preferred smartphone brands among Kenyan customers
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Elijah Ntongai, a journalist at TUKO.co.ke, leverages more than three years of expertise in financial, business, and technology research, providing insights into both Kenyan and global economic trends.
The Kenyan market boasts a diverse array of phones, featuring popular brands such as Tecno, Samsung, iPhone, Infinix, Itel, Huawei, Xiaomi, Maxfone, and many others.
With over 50 million people, increased internet connection, and increased education over the last two decades, mobile phones, particularly smartphones, have become an essential part of everyday life for Kenyans.
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Due to various reasons, some phone brands have become leaders in the Kenyan market, offering a wide range of specifications to appeal to consumers.
Factors Kenyans consider when buying a phone
Some of the factors that Kenyans consider before purchasing a phone include the brand reputation of the company and how the price compares to the features of the phone, such as:
- Camera quality
- Battery life
- Screen size and physical appearance of the phone
- Phone processor speed and RAM
- Phone’s operating system
Top-sold phone brands in Kenya
According to a report by StatCounter, a web traffic analysis website that has been collecting global statistics since 1999, here are the most sold mobile phone brands from November 2022 to November 2023.
Among the top five brands, Samsung had a share of 21.27%, Tecno 18.31%, Oppo 9.79%, Infinix 9.31%, and Nokia 8.22%, while other brands shared the remaining market share.
Other popular brands in Kenya were Huawei, Xiaomi, and Itel.
Source: StatCounter
Ruto unveils Kenya's first KSh 7k smartphone
In other related news on TUKO.co.ke, Kenya opened its first-ever smartphone assembly plant in Athi River, Mavoko, Machakos County.
President William Ruto launched the plant, dubbed East Africa Device Assembly Kenya Limited (EADAK), on Monday, October 30.
"The three million devices that will be produced here will be 30% cheaper than if we had imported them as complete units. We have agreed with stakeholders that this phone will retail at about KSh 7,500," said Ruto.
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